Food tech Industry in India
Project Name
Foodtech App
Objective
A deep understanding of the food tech industry in India and creating a new Food tech App, for the Indian Market
Project Contents
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Part 1 - Understanding the market
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Part 2 - User research
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Part 3 - Business Model Canvas
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Part 4 - Product Artifacts - User Persona, User Journey Map
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Part 5 - MVP Creation
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Part 6 - Sketching
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Part 7 - Wireframing & Prototyping
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Part 1 - Understanding the market
Analysis - Business model and Future Initiatives
Part 2 - User Research
Original Hypothesis
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Ordering food online is expensive
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Drivers and delivery personnel situation should be better taken care of
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Restaurants do not gain alot and businesses suffer selling through food tech platforms
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Food tech companies are not very environment friendly/sustainable
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People would like to see accurate pictures of food and live kitchen camera for sanitation issues
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Greater scope for better services and customer satisfaction
Objective
To validate the above hypothesis through qualitative feedback from interviews with 8 users and quantitative feedback through a survey with 30 people.
The objective is to find customer pain points, customer experience, and customer awareness on the following -
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different food ordering apps customers are aware of
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customer delight points and customer pain points regarding - food ordering experience
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food delivery experience
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food packaging experience
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sustainability related practices
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delivery time
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price points and offers for customers
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lastly other services that can drive customer delight
Quantitative user feedback - Google forms survey
